Using a combination of real estate property
development website for every property that is for sale and content
marketing, creates wide exposure for real estate for sale.
Real estate agents will fulfill their obligations to sellers if they make an aggressive effort to reach more potential buyers.The local real estate agent is a vital part of real estate marketing but their role is largely processing the listing, conducting open house inspections and submitting details to sites that will often do their marketing job for them.
Experience as a real estate sales person at Ray White, confirms in my mind that vendors are the major beneficiaries when agents spend more time on marketing using social media and content marketing to sell real estate.
The traditional list, put a sign up and wait sales approach will work sometimes. It is not long ago that enough buyers to get average results came from the next street or from family members of people who already live in an area. Agents simply had to put business cards in letter boxes inviting the neighbourhood to auctions or open house inspections. Some agents were able to boast about fast sales that they made in this way but in reality, the vendor may well have been able to sell at a higher price if more people were exposed to advertisements for the property.
Social media, content or context text marketing techniques enable real estate agents to write in great details about properties that they want to sell. This is in some ways, more effective than entering vital stats and technical information like number of bedrooms and bathrooms to the real estate search sites that dominate the Internet.
Every property has a story. There might be an interesting past owner, good design, investment property potential, negative gearing options or it could be renovator's delight that will enable first time buyers to get into the property market. These nuances are missing from property search engine listings.
Agents should write about their property listings and put them into to the news. The next buyer could well be on a different continent instead of around the corner. Real estate content marketing is a valuable new part of the property marketing mix. Videos can be embedded in the news, more images can be included and sales person biographies and success stories can be helpful to other vendors considering using an agent. Similarly vendors will be able to see online proof that their agent is giving the public the best information on their property.
Agents should consider using an online newsroom for their listings that will contain news, image galleries, their success stories and a dedicated website for their listings. They should then consider getting the @news@ about their properties online.
Here is an example of a property website and the supporting news story that drives vendor and buyer interest to an agent's day to day work. You can't do all that in a high cost property database upload. Social media that takes over the role of sending the listing viral to target audiences using links to the news article and the website created just for the one property being promoted.
The author
Greg Rogers is a former real estate sales agent and property designer. He now writes about real estate for news websites for property developers and agents, He also builds property marketing websites.
Real estate agents will fulfill their obligations to sellers if they make an aggressive effort to reach more potential buyers.The local real estate agent is a vital part of real estate marketing but their role is largely processing the listing, conducting open house inspections and submitting details to sites that will often do their marketing job for them.
Experience as a real estate sales person at Ray White, confirms in my mind that vendors are the major beneficiaries when agents spend more time on marketing using social media and content marketing to sell real estate.
The traditional list, put a sign up and wait sales approach will work sometimes. It is not long ago that enough buyers to get average results came from the next street or from family members of people who already live in an area. Agents simply had to put business cards in letter boxes inviting the neighbourhood to auctions or open house inspections. Some agents were able to boast about fast sales that they made in this way but in reality, the vendor may well have been able to sell at a higher price if more people were exposed to advertisements for the property.
Social media, content or context text marketing techniques enable real estate agents to write in great details about properties that they want to sell. This is in some ways, more effective than entering vital stats and technical information like number of bedrooms and bathrooms to the real estate search sites that dominate the Internet.
Every property has a story. There might be an interesting past owner, good design, investment property potential, negative gearing options or it could be renovator's delight that will enable first time buyers to get into the property market. These nuances are missing from property search engine listings.
Agents should write about their property listings and put them into to the news. The next buyer could well be on a different continent instead of around the corner. Real estate content marketing is a valuable new part of the property marketing mix. Videos can be embedded in the news, more images can be included and sales person biographies and success stories can be helpful to other vendors considering using an agent. Similarly vendors will be able to see online proof that their agent is giving the public the best information on their property.
Agents should consider using an online newsroom for their listings that will contain news, image galleries, their success stories and a dedicated website for their listings. They should then consider getting the @news@ about their properties online.
Here is an example of a property website and the supporting news story that drives vendor and buyer interest to an agent's day to day work. You can't do all that in a high cost property database upload. Social media that takes over the role of sending the listing viral to target audiences using links to the news article and the website created just for the one property being promoted.
The author
Greg Rogers is a former real estate sales agent and property designer. He now writes about real estate for news websites for property developers and agents, He also builds property marketing websites.
No comments:
Post a Comment